Bordales Technologies
Google Ads management for South African businesses — Bordales Technologies runs Google Search and Display campaigns for Pretoria, JHB, Cape Town, and national advertisers.
Google Ads is South Africa's highest-intent advertising channel — you appear when someone searches for exactly what you offer. The challenge is that poorly managed Google Ads campaigns waste budget quickly on irrelevant clicks and broad-match keywords that don't convert.
Bordales Technologies manages Google Ads campaigns with a keyword-first approach — targeting the exact searches your customers make, with negative keyword lists, geographic targeting, and conversion tracking set up correctly from day one.
We work with businesses across South Africa — Pretoria, Johannesburg, Cape Town, and national campaigns. Transparent reporting, no long-term contracts.
Search campaigns targeting high-intent keywords for your services — proper match types, negative keywords, and conversion tracking.
Shopping campaigns for South African ecommerce businesses — product feed management, bid optimisation, and ROAS tracking.
Display and remarketing campaigns for brand awareness and retargeting website visitors who didn't convert.
Audit of existing underperforming Google Ads accounts — identifying wasted spend, quality score issues, and conversion tracking failures.
Google Ads pricing in South Africa: management fee from R2,500/month + your ad spend. Minimum recommended ad spend for meaningful results: R3,000–R5,000/month for local service businesses, R8,000–R15,000/month for ecommerce or national campaigns. CPC for web design keywords is R8–R15. Competitive industries (insurance, legal, home improvement) run R20–R80 per click.
We manage Google Ads transparently — you see every rand spent and what it generated. Contact us for a campaign proposal.
Google Ads costs in South Africa depend on your industry and keywords. Web design keywords cost R8–R15 per click. Legal, insurance, and medical keywords range from R20–R80 per click. You control your daily budget — minimum meaningful budget is R3,000–R5,000/month ad spend for a local service business.
Google Ads is high-intent and high-converting when managed correctly — you appear when someone searches for exactly your service. The challenge is most South African businesses either waste budget on broad keywords or don't track conversions correctly. With proper setup and management, Google Ads typically delivers the best cost-per-lead of any digital channel.
Google Ads management fees in South Africa range from R2,000–R10,000/month depending on account complexity and ad spend. Bordales Technologies charges from R2,500/month for accounts under R10,000/month ad spend, with percentage-of-spend pricing above that threshold.