Google Ads is South Africa's highest-intent advertising channel — you appear when someone searches for exactly what you offer. The challenge is that poorly managed Google Ads campaigns waste budget quickly on irrelevant clicks and broad-match keywords that don't convert.
Google Ads | PPC | South Africa | Pretoria
Google Ads management for South African businesses.
Bordales Technologies manages Google Ads campaigns for SA businesses — Search, Shopping, and Display advertising with transparent reporting and no lock-in contracts.
Service Landing
Google Ads management for South African businesses
Bordales Technologies manages Google Ads campaigns with a keyword-first approach — targeting the exact searches your customers make, with negative keyword lists, geographic targeting, and conversion tracking set up correctly from day one.
We work with businesses across South Africa — Pretoria, Johannesburg, Cape Town, and national campaigns. Transparent reporting, no long-term contracts.
Service Landing
Google Ads services
Google Search Ads
Search campaigns targeting high-intent keywords for your services — proper match types, negative keywords, and conversion tracking.
Google Shopping Ads
Shopping campaigns for South African ecommerce businesses — product feed management, bid optimisation, and ROAS tracking.
Google Display Ads
Display and remarketing campaigns for brand awareness and retargeting website visitors who didn't convert.
Google Ads audit
Audit of existing underperforming Google Ads accounts — identifying wasted spend, quality score issues, and conversion tracking failures.
Service Landing
Google Ads costs in South Africa — what to budget
Google Ads pricing in South Africa: management fee from R2,500/month + your ad spend. Minimum recommended ad spend for meaningful results: R3,000–R5,000/month for local service businesses, R8,000–R15,000/month for ecommerce or national campaigns. CPC for web design keywords is R8–R15. Competitive industries (insurance, legal, home improvement) run R20–R80 per click.
Service Landing
Google Ads for your South African business?
We manage Google Ads transparently — you see every rand spent and what it generated. Contact us for a campaign proposal.
FAQs
Questions you probably have.
How much does Google Ads cost in South Africa?
Google Ads costs in South Africa depend on your industry and keywords. Web design keywords cost R8–R15 per click. Legal, insurance, and medical keywords range from R20–R80 per click. You control your daily budget — minimum meaningful budget is R3,000–R5,000/month ad spend for a local service business.
Is Google Ads worth it for South African businesses?
Google Ads is high-intent and high-converting when managed correctly — you appear when someone searches for exactly your service. The challenge is most South African businesses either waste budget on broad keywords or don't track conversions correctly. With proper setup and management, Google Ads typically delivers the best cost-per-lead of any digital channel.
What is the Google Ads management fee in South Africa?
Google Ads management fees in South Africa range from R2,000–R10,000/month depending on account complexity and ad spend. Bordales Technologies charges from R2,500/month for accounts under R10,000/month ad spend, with percentage-of-spend pricing above that threshold.
Connected route
These links are chosen from the current service, keyword cluster, child-domain relationship, and parent technology platform.
Digital marketing services in South Africa.
Digital marketing services for South African businesses — Google Ads, SEO, social media, and content marketing by Bordales Technologies. No long-term contracts.
SEO services in South Africa — Bordales Technologies.
SEO services for South African businesses — technical SEO, local SEO, and Google Business Profile optimisation by Bordales Technologies. From R3,500/month.
Website designers in Pretoria — Bordales Technologies.
Website designers in Pretoria building SEO-structured, conversion-focused WordPress websites for Gauteng businesses. Fixed price, studio delivery, no lock-in.
Website redesign in South Africa.
Website redesign services for South African businesses — Bordales Technologies rebuilds outdated, slow, and underperforming websites with better design, SEO, and speed.
Mobile app development in South Africa — Bordales Technologies.
Mobile app development services in South Africa — Bordales Technologies builds web-based mobile applications for SA businesses without the cost of native iOS/Android development.
Restaurant website design in South Africa.
Restaurant and cafe website design in South Africa — Bordales Technologies builds menus, booking systems, and SEO-ready websites for South African restaurants.
WordPress website design in South Africa — Bordales Technologies.
WordPress website design in South Africa — Bordales Technologies builds custom WordPress sites for SA businesses that are fast, SEO-ready, and easy to manage.
Affordable website design in South Africa.
Affordable website design in South Africa from R8,000. Bordales Technologies builds professional business websites, WordPress sites, and ecommerce at transparent fixed prices.